Google Analytics

As you're sending an email campaign you can type in your Google Analytics details and a tracking code will be added to all links in your email, giving you full integration for number of visits, goals and e-commerce conversions for that campaign.

Are you struggling to measure the bottom line impact of your email marketing?

You can see how many people are clicking on your email campaigns, landing on your website and going on to become leads and customers.

The first step to tracking the success of your email campaign is setting up Campaign Tracking. When people come to your website from other sites like Twitter and Facebook, it’s easy for Google Analytics to know where they came from and tag the traffic appropriately (as social traffic, for instance). However, in the case of email, if you don’t use these little things called ‘UTM variables’, traffic from your email campaigns will be classified as ‘Direct’.

To tag the links in your emails manually, you can use use the Google Analytics URL Builder. This free tool is provided by Google Analytics, and it allows you to fill out a few fields and get a nicely coded link you can put straight into your campaigns.

If this seems overly difficult, we completely understand. That’s why we built automatic link tagging into Campaign Monitor. It allows customers to simply flip a switch and all the links in their campaigns are automatically tagged with UTM variables.

Advanced Segments are essentially filters which allow you to see data in your reports from specific visitors, such as visitors from search or visitors from email. To create a segment, click on the Add Segment box above any of your standard reports.

Now that you have enabled Campaign Tracking and have set up email traffic as an Advanced Segment, you can look at virtually any report in Google Analytics and see the effect your email marketing campaigns have on the numbers.