Automatic Bounce Handling
Bounced emails (both soft and hard) are processed and removed from your list for you automatically, meaning your list is always clean. You can also export a list of which email addresses bounced and see both soft and hard bounce details.
Bounce Email Handling
One of the essential metrics to monitor after you send a marketing email campaign is the bounce rate. The bounce rate is the number of bounced emails divided by the total number of sent emails. The bounce rate is directly related to the quality of your mailing list. A low bounce rate is the sign of a clean, confirmed opt-in list with active and engaged subscribers. A high bounce rate indicates problems with the list management and/or permission-based list acquisition methods.
Whether you are sending emails through an email service provider or through your own SMTP server, your emails are always subject to the SMTP commands for acceptance or rejection of emails by the recipient's mail server. Every email must successfully pass through multiple phases before it reaches the intended recipient.If the recipient's server has predetermined that it is not accepting emails from the sender for whatever reason, the server rejects the message and it will subsequently bounce back to the sender.
In the real world, a high bounce rate leads to very unpleasant consequences that every marketer should be aware of bad reputation,blacklisting,account suspension
give you a short report with the following bounce email statistics: – Hard Bounces – Soft Bounces – General Bounces
It collects bounce emails and shows you the bounce error code and reason so that you can see why the email bounced: hard or soft bounce, block or complaint. It differentiates bounces by the sender email address and domain.
Use a confirmed opt-in process Verify your existing list Monitor delivery by domains Check your message against spam filters Remove repeated soft bounce emails Allow users to change their email address with you