Easy, Automatic Unsubscribes
The "Insert Unsubscribe Link" button makes it easy to add an unsubscribe link to your email campaign, which is required by law in most countries. Also, all unsubscribe requests are processed for you automatically giving you and your subscribers peace of mind.
some sophistication to this header option that allows users to easily cancel their subscription to marketing emailing lists. While the ability to unsubscribe from a contact list
Quite frankly, it means that your recipients will have an easier way to cancel their email subscription. So if your newsletters are boring or irrelevant, and the reader has not opened it in a while, they’ll be prompted to unsubscribe.
Don’t panic, though. The the automatic unsubscribe function doesn’t have to be seen as an enemy. In fact, it can be seen as a way to help you clean your contact lists, which in turn improves your deliverability rate.
we think the strongest email campaign is the one your contacts really want to receive. The best solution to avoid unsubscribes is to create targeted and relevant emails, and to only send them to those that actually interact with your communications
This best practice is more about not alienating your subscribers than anything else. If people want to unsubscribe, don’t make it hard for them.
it’s really annoying when companies make you log in to unsubscribe from emails. Personally, this is one of the few situations where I will mark an email as spam.