Double Opt-In

Keep your list clean and follow best practices by requiring new subscribers to click a link in an email (generated and sent automatically) to verify they want to join your list.


What is Double Opt-In?

A double opt-in occurs when a user signs up for an email marketing list, and then an email is sent out to the user which includes a link to click and confirm the subscription. Only after the confirmation click is completed will the user officially be added to the email marketing list. By using a double opt-in confirmation method, the chance of spam addresses in the deployment list will be greatly reduced. Additionally, since this is an added step for the user, it shows an increased level of interest in the business or topic.

he users submit their email address in the subscription form on the website and click "Join our mailing list." Then the users receive a special confirmation email in which they need to confirm their wish to be added to your mailing list.

With double opt-in subscription, you will get a better quality mailing list because every email in your list has a double confirmation. Without a double opt-in subscription, you risk keeping bad email addresses on your list, because users could make spelling mistakes. Sometimes competitors may harm you by filling the form with non-existent addresses that will damage your sender reputation. With double opt-in subscription, you can start email communication with your subscribers immediately because you send a confirmation email. In this confirmation email, you can give subscribers more information about your brand, ask them to add your email to their address book or give new subscribers a special offer.

consider your immediate goals:For companies who can't afford to miss out on any short-term leads, a single opt-in may be optimal. If you've struggled with a high percentage of hard bounces, double opt-ins can significantly reduce those.

Incentivize email opt-ins You have to incentivize email opt-ins for your visitor. This will give the visitor an apparent reason why they should complete the whole process. Incentivizing can do the trick as double opt-in requires more effort. Also, people receive hundreds of daily emails in their inbox. You need to give them a proper reason to opt-in. For example, you can offer them discounts, or provide them with a content upgrade. You can also offer them with loyalty programs.

Use the brand color. Also, it is better to use a button rather than a link to confirm. This will make it easier for the user to confirm their email. Links can be confusing and might turn off some users.