Email Open Reporting
You've created and sent the perfect email campaign, but how many people opened it and when? Mail Marketer tells you this and more. From the statistics tab you can see exactly who opened your email and when. View the data as a visually appealing bar chart or as a data table with more detail. You can view the open rate report for the last 7 days, last 30 days, last year or even a custom date range.
Email Insights and Reporting
You can track everything from who opened and clicked your campaigns, to where in the world the subscriber lives and which links they clicked on.
Tracking the performance of your email marketing campaigns in aggregate is important.The key to your success is focusing on the strategies and tactics that drive results and not spending too much time on those that don’t
You can be more efficient with your time, energy, and send and deliver the most relevant, targeted content to the most engaged subscribers.
Consumers expect the emails they receive to be personal, relevant, and valuable. If you deliver on these expectations, you can foster loyal and engaged subscribers that take action on your campaigns. An active and engaged subscriber base usually equates to a healthy (and profitable) subscriber base.
Although we focus a lot on interaction and engagement being a true indicator of a healthy, profitable subscriber base we still need to understand where our highest quality subscribers are coming from. Do certain channels produce higher quality subscribers than others? By understanding this, you can see where to focus your acquisition efforts and tactics and understand you don’t have to be everywhere and do everything.
we may have always just assumed our email lists were healthy, strong, and delivering but what we know is that all email lists encounter some degree of decay over time and begin to experience increased bounce rates, unsubscribes, and inactivity.