Recipient List

You can assign an autoresponder to your entire list or only a portion of it, such as those in New York with under 10 employees or leads from last week's trade show who have ticked the "Send me more information" box on your signup form. This means you can assign multiple autoresponders to one list based on custom filters instead of separating your contacts across multiple lists.


Segment your list and only send emails to specific people

You can use list and contact information to target and filter contacts into segments. Our segmentation options are extensive, so you can choose a single condition or combine up to five conditions with positive and negative relationships to target the right contacts for each campaign.

For each segmentation condition we show here, you'll find a short description of what it controls, and a table that displays all of the options in the drop-down menus. In most cases, there are only three choices to make, but for some condition types, a fourth drop-down menu will appear.

Automation report data is available in segmenting options, so you can pull segments of subscribers based on whether they've started or completed a certain email automation.

Create segments based on how subscribers have interacted with your email campaigns. For example, use a combination of segmenting criteria to target subscribers who were sent recent campaigns but didn't open them.

Use the Postcard Activity condition to segment your contacts based on whether they’ve been sent a postcard campaign. Postcard Activity segments don't include anyone who received a postcard with our lookalike audience finder, since this tool doesn't add contacts to your list.

Use the Contact Rating condition to create a segment of your most or least engaged subscribers.