Unsubscribes

The "Insert Unsubscribe Link" button makes it easy to add an unsubscribe link to your email campaign, which is required by law in most countries. Also, all unsubscribe requests are processed for you automatically giving you and your subscribers peace of mind.


Unsubscribe from mailing lists in one click

Whenever you receive a newsletter or an email part of a mailing list, mailflier detects it and replaces the “Spam” button with one that automatically unsubscribes you from the mailing list, so you won’t need to visit the sender's website.

It’s not merely about having a clean list – including an unsubscribe link in your emails has many other benefits.

It’s important to be understanding of people’s needs and preferences and allow them to opt out of your email list, if they wish to do so. In fact, this improves the whole email marketing experience, to make sure that unlike other social channels, the inbox is for content you specifically want to see.

If you’re sending a confirmation email to let your users know they are no longer part of your mailing list, you can use this opportunity to gain more information about why they are unsubscribing (and maybe suggest an alternative newsletter of yours they could find more interesting!). This feedback can be really helpful, as you might learn why people don’t find your newsletter’s content valuable anymore or whether they think your email communications are sent out too often, all of which can inform how you adjust your strategy to best meet your audience’s needs.

Fundamentally, including an unsubscribe link in your emails gives you more chances to end up in the inbox rather than in the spam folder. This is also because if people don’t want to receive your newsletters and they find no unsubscribe link when they look for it, they will probably flag your email as spam.

we ensure our clients are on the right side of the law by including an unsubscribe link in all of the emails created with our drag-and-drop editor, Passport, which cannot be removed, but can be customized to fit one’s brand. As stated in our Sending Policy: “All marketing campaigns must include a clear and concise link for recipients to easily opt-out of receiving future communication. The link must be easy for anyone to recognize, read, and understand.”