Personalize your email with receiver name, using custom fields such as first name or company name in 2 clicks. It works the same way as a mail merge in Microsoft Word.
Use of personalization
you don’t have to use your imagination to make this scenario come true. By recording information about your subscribers and segmenting your audience, you can create personalized campaigns that delight your audience.
Subscribers want you to give them a personal shout out, and like hearing their own name. That’s why emails with personalized subject lines are 26% more likely to be opened.
Another awesome way to increase your click-through rates, is to personalize your images. You can personalize images based on different data and customer profiles.
You can enjoy the increase in click-through rates and conversions by personalizing your offers. Savvy marketers will use data to create customer profiles and then create different content offers for different types of subscribers.
The possibilities for personalizing offers are robust and endless, but here are some brands that are really crushing it when it comes to personalizing offers.
In theory, it would be awesome if consumers purchased whatever you recommended to them. In practice, subscribers will only purchase recommendations if they are relevant to past purchases or personal preferences.
Want to hear something shocking? $4 trillion of revenue is lost each year through cart abandonment. However, 65% of abandoned carts can be recaptured within 24 hours, and emails sent within 60 minutes of cart abandonment have a 40% open rate.You can increase the likelihood of conversion when you personalize abandoned cart reminders based on customer data.